Generated on February 28 2026 11:57 AM
Old data? UPDATE !
The score is 66/100
Title
Otto Group: Corporate Website
Length : 29
Perfect, your title contains between 10 and 70 characters.
Description
Responsible Commerce that inspires: Otto Group is a globally operating e-commerce and service group with around 36.300 employes.
Length : 128
Great, your meta description contains between 70 and 160 characters.
Keywords
Otto Group, retail, responsible commerce
Good, your page contains meta keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | Corporate Website |
| description | Responsible Commerce that inspires: Otto Group is a globally operating e-commerce and service group with around 36.300 employes. |
| image | https://static.ottogroup.com/medien/cached/img/weblication/wThumbnails/d61cfd2817f1966g4071fb5a0b4dcd62.png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 1 | 8 | 2 | 0 | 0 |
Images
We found 9 images on this web page.
1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 1%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 35 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Stories | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| Values | Internal | Passing Juice |
| Management | Internal | Passing Juice |
| Key figures | Internal | Passing Juice |
| Group companies | Internal | Passing Juice |
| Creditor Relations | Internal | Passing Juice |
| History and founder | Internal | Passing Juice |
| Memberships and alliances | Internal | Passing Juice |
| Compliance | Internal | Passing Juice |
| Strategy | Internal | Passing Juice |
| Sustainability | Internal | Passing Juice |
| Environmental responsibility | Internal | Passing Juice |
| Social responsibility | Internal | Passing Juice |
| Digital responsibility | Internal | Passing Juice |
| Supply Chain | Internal | Passing Juice |
| Reports and Policies | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Working at the Otto Group | Internal | Passing Juice |
| Job portal | Internal | Passing Juice |
| Media | Internal | Passing Juice |
| Newsroom | Internal | Passing Juice |
| Downloads | Internal | Passing Juice |
| Press contacts | Internal | Passing Juice |
| Benjamin Otto assumes main responsibility | Internal | Passing Juice |
| Prof. Dr. Michael Otto – entrepreneur, visionary and pioneer of a sustainable economy | Internal | Passing Juice |
| Dr. Philipp Andrée to succeed Sergio Bucher as new Executive Board member for Brands and Retail at the Otto Group | Internal | Passing Juice |
| Climate action is a matter of conviction – today more than ever! | Internal | Passing Juice |
| Understanding debts | Internal | Passing Juice |
| Mastering AI in Retail: GEO Strategies for E-Commerce Leaders | Internal | Passing Juice |
| Innovation Requires Strong Partnerships: Why the Otto Group Stands by Startups | Internal | Passing Juice |
| Stories | Internal | Passing Juice |
| Imprint | Internal | Passing Juice |
| Data protection | Internal | Passing Juice |
| Cookie settings | External | Passing Juice |
Keywords Cloud
website group responsibility otto working overview stories compliance digital values
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| group | 8 | ![]() |
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| responsibility | 7 | ![]() |
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| otto | 6 | ![]() |
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| stories | 5 | ![]() |
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| overview | 5 | ![]() |
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Url
Domain : groupotto.ch
Length : 12
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
![]() |
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
![]() |
Great, your website has few CSS files. |
![]() |
Perfect, your website has few JavaScript files. |
![]() |
Perfect, your website takes advantage of gzip. |
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
![]() |
Flash content |
XML Sitemap
Great, your website has an XML sitemap.
| https://www.ottogroup.com/en/ |
Robots.txt
http://groupotto.ch/robots.txt
Great, your website has a robots.txt file.
Analytics
Great, your website has an analytics tool.
PIWIK |
Website-SEO-Überprüfung is a free SEO tool which provides you content analysis of the website.